US Actress Quits Oxfam after Endorsing ’Israeli’ Company

Local Editor

Actress Scarlett Johansson has quit her role as an ambassador for Oxfam, the charity said on Thursday, after she fell out with group for endorsing an "Israeli" firm operating in the occupied West Bank.

The Hollywood star has become the public face for soda-maker SodaStream and is due to appear in an advert for the company that is set to air during the Super Bowl on Sunday.

However, the multi-million dollar deal has caused a backlash among activists and humanitarian groups because SodaStream's largest factory is based in a Zionist settlement in the occupied West Bank.

After consultations with Johansson earlier in the week, the actress informed the charity that she would end her relationship with them.
"Oxfam has accepted Scarlett Johansson's decision to step down," the group said in a statement. "MJohansson's role promoting the company SodaStream is incompatible with her role as an Oxfam Global Ambassador."
"Oxfam believes that businesses, such as SodaStream, that operate in settlements further the ongoing poverty and denial of rights of the Palestinian communities that we work to support."

In a statement reported in the American media, Johansson's spokesman wrote that "she and Oxfam have a fundamental difference of opinion in regards to the boycott, divestment and sanctions movement."

That movement, sponsored mostly by pro-Palestinian intellectuals and bloggers, advocates for a blanket boycott of all "Israeli" goods.

"The very existence of "Israeli" settlements amounts to a serious violation of international law," the New York-based Human Rights Watch said in a statement on Wednesday.
The rights group added: "It is impossible to ignore the Israeli system of unlawful discrimination, land confiscation, natural resource theft, and forced displacement of Palestinians in the occupied West Bank, where SodaStream is located."

Johansson was named as an Oxfam ambassador in 2007 and has taken part in a number of its global campaigns.

Source: News Agencies, Edited by website team