Elon Musk Appoints Former NBCUniversal Advertising Exec as Twitter CEO

By Staff, Agencies

Former head of advertising at the NBCUniversal Group, Linda Yaccarino, was officially named by Elon Musk as Twitter's new chief executive, six months after his shaky acquisition of the social network.

"She will focus primarily on business, while I will focus on product design and new technologies," he said in a tweet.

Musk first announced that he found a new chief executive for Twitter, on Thursday, and said “she” will take over the position in six weeks. While the tech billionaire did not disclose the CEO’s name at first, he did say she is a woman. The Wall Street Journal was the first to report that Comcast NBCUniversal executive Linda Yaccarino was in line for the job.

In the face of outspoken backlash on the social media platform, which claimed the former advertising executive would limit the reach of certain tweets in favor of ad dollars, Musk responded, “I hear your concerns, but don’t judge too early. I am adamant about defending free speech, even if it means losing money.”

Acting as Twitter’s CEO after his $44 billion purchase of the company, in October, Musk stated he will now transition to the chief technology officer role of the social media platform.

In December, he first alluded to stepping aside from the CEO role once he found "someone foolish enough to take the job." This promise came after he conducted an opinion poll on the matter through his Twitter account.