White House Launches Platform to Promote Trump

By Staff, Agencies

The White House has launched a new media platform titled White House Wire, modeled after the conservative-leaning Drudge Report, to circulate pro-Trump news and bypass mainstream media outlets, Axios reported on Thursday.

The report reveals that the initiative represents the latest development in the Trump administration's media strategy, aiming to amplify favorable coverage of the former president and his agenda.

A senior White House official stated that the website provides a centralized hub for Trump supporters and allies to access curated articles and share content that aligns with the administration’s messaging.

Accessible at WH.gov/wire, the White House Wire displays columns of article links from various media sources. Its visual layout mirrors that of the Drudge Report, a longtime staple of American political media. Additionally, the platform prominently features headlines supportive of Trump's performance and policies.

The website is also linked to Trump’s interview with ABC News.

Axios argued that the timing and content suggest a strategic focus on shaping the public narrative around the first 100 days of Trump's administration. A ticker displayed on the site read: “24/7 FORTY-SEVEN,” further emphasizing Trump's potential 2024 campaign narrative.

The creation of the site aligns with a broader communication effort by the administration to highlight its achievements and control messaging, especially amid strained relations with several mainstream news organizations, according to the report.

The Axios report highlighted that the Trump administration has previously clashed with legacy media outlets over their coverage. One notable instance involved the Associated Press (AP), which was banned after it declined to refer to the Gulf of Mexico as the “Gulf of America.”

The White House’s efforts to limit access to outlets deemed unfriendly and to elevate Trump-friendly media personalities have sparked ongoing debate about press freedom and transparency.